In the world of property marketing, a picture is worth a thousand words. But what if you could offer more than just a picture? Enter Matterport 3D tours. Today, we’re putting Matterport technology head-to-head with traditional photography, Matterport vs Traditional Photography, to help you decide which is better for showcasing your property.

What is Matterport?

Before we dive in, let’s get our bearings. Matterport is a 3D camera system and platform that creates immersive virtual tours of spaces. It’s like Google Street View, but for the inside of buildings.

Traditional Photography: The Tried and True

Pros:

1. Familiarity: Everyone understands a good photo.
2. Cost-effective: Generally cheaper than 3D tours.
3. Quick to produce: Can be shot and edited in a day.
4. Easy to share: Works on all platforms and devices.

Cons:

1. Limited perspective: Only shows what the photographer chooses.
2. Can be misleading: Wide-angle lenses can distort room sizes.
3. Requires multiple images: To show a whole property.

Matterport: The New Kid on the Block

Pros:

1. Immersive experience: Viewers can ‘walk through’ the property.
2. Accurate representation: Shows true dimensions and layout.
3. Interactive: Users can explore at their own pace.
4. 24/7 virtual open house: Always available for viewing.
5. Reduced in-person viewings: Saves time for serious buyers only.

Cons:

1. Higher initial cost: Generally more expensive than traditional photography.
2. Requires good internet: For the best viewing experience.
3. Learning curve: Some users may need to familiarise themselves with the technology.

Which is Better Matterport vs Traditional Photography? It Depends on Your Needs

Choose Traditional Photography If:

• You’re on a tight budget or need some editing of the imagery
• You want to showcase a very small space
• Your target audience prefers traditional methods and would find street view easier to navigate

Choose Matterport If:

• You want to provide a more immersive experience for your customer
• You’re showcasing a large or complex space and need the overlay type experience
• You want to stand out from the competition
• You want to save time on unnecessary viewings

The Best of Both Worlds – Matterport vs Traditional Photography

In the war of Matterport vs Traditional Photography, here’s a secret: you don’t have to choose. Many of our clients at Trusted Photography opt for a combination of both. Use traditional photos for quick, shareable images, and a Matterport tour for the full, immersive experience.

Real-World Results

Don’t just take our word for it. Here are some stats:

• Properties with 3D tours sell 31% faster
• Listings with 3D tours get 87% more views than those without
• 95% of people are more likely to call about properties with 3D virtual tours

FAQs on Matterport vs Traditional Photography

Q: Can Matterport tours be shared on social media?
A: Yes! You can share links to your Matterport tour on most social platforms.

Q: Do I need special equipment to view a Matterport tour?
A: Nope, just a device with internet access. They work on computers, tablets, and smartphones.

Q: How long does it take to create a Matterport tour?
A: The scanning process usually takes a few hours. The tour is typically ready within 24-48 hours.

The Verdict on Matterport vs Traditional Photography

While traditional photography still has its place, Matterport 3D tours offer a level of immersion and detail that photos simply can’t match. In today’s competitive property market, offering potential buyers or tenants a virtual tour can give you a significant edge.

Ready to take your property marketing to the next level? At Trusted Photography, we offer both traditional photography and Matterport 3D tours. We can help you create a marketing package that showcases your property in the best possible light. Get in touch today, and let’s start impressing your potential buyers or tenants!