Thinking about stepping up your digital game with a Matterport 3D tour? Smart move! These immersive virtual experiences are revolutionising how businesses showcase their spaces online. Whether you’re a cosy café in Cornwall or a swanky hotel in Scotland, this guide will walk you through everything you need to know about Matterport 3D tours for your UK business.

What Exactly is a Matterport 3D Tour?

Picture Google Street View, but for the inside of buildings. Matterport 3D technology creates a digital twin of your space, allowing viewers to ‘walk through’ and explore as if they were really there. It’s like giving potential customers a private tour, 24/7, without you lifting a finger!

Why Are UK Businesses Jumping on the Matterport 3D Bandwagon?

1. Stand Out from the Crowd: In a competitive market, a Matterport 3D tour sets you apart.
2. Increase Engagement: Users spend 5-10x longer on websites with Matterport 3D tours.
3. Boost Conversions: Businesses report up to 95% increase in call volume for properties with 3D tours.
4. Save Time: Reduce wasted viewings by letting people explore virtually first.
5. Improve SEO: Interactive content like Matterport 3D tours can boost your search engine rankings.

How Does Matterport Work?

1. Scanning: A special 3D camera scans your space, capturing every nook and cranny.
2. Processing: The scans are stitched together to create a seamless 3D model.
3. Hosting: Your tour is hosted online, ready to be embedded on your website or shared via link.
4. Viewing: Users can explore your space on any device with internet access.

Who Can Benefit from Matterport Tours?

Spoiler alert: Almost everyone! But here are some UK industries seeing great results:

1. Estate Agents: Show properties to international buyers without the jet lag.
2. Hotels: Let guests explore before they book.
3. Restaurants: Showcase your ambiance and layout.
4. Retail Shops: Display your products in situ.
5. Museums: Offer virtual visits to boost accessibility.
6. Universities: Give prospective students a campus tour from anywhere.

How to Get Started with Matterport

1. Choose a Provider: Look for a certified Matterport Service Partner (like us at Trusted Photography – cheeky plug!)
2. Prepare Your Space: Tidy up and ensure your space looks its best.
3. Scanning Day: The provider will come and scan your space (usually takes a few hours).
4. Review and Publish: Once processed, review your tour and make it live.
5. Promote: Share your new 3D tour far and wide!

Making the Most of Your Matterport 3D Tour

1. Embed It: Put your tour on your website for maximum exposure.
2. Share on Social: Post links to your tour on all your social media platforms.
3. Email Marketing: Include your tour in newsletters to engage customers.
4. Update Regularly: Refresh your tour if you make significant changes to your space.
5. Use Analytics: Track how users interact with your tour to gain insights.

Potential Pitfalls to Avoid

1. Poor Preparation: A messy space = a messy tour. Tidy up!
2. Overdoing It: Not every nook needs to be scanned. Focus on key areas.
3. Ignoring Privacy: Be mindful of what (and who) you’re capturing in the tour.
4. Neglecting Mobile Users: Ensure your tour works well on smartphones.
5. Forgetting a Call-to-Action: Guide viewers on what to do after the tour.

FAQs

Q: How much does a Matterport tour cost in the UK?
A: Prices vary based on the size of your space and the provider. At Trusted Photography, we offer competitive rates – get in touch for a quote!

Q: How long does the whole process take?
A: Typically, from scanning to having your tour live, it takes about 1-2 weeks.

Q: Can I update my Matterport tour later?
A: Yes! If you make significant changes to your space, you can have it re-scanned and updated.

Q: Do I need special equipment to view a Matterport tour?
A: Nope! Any device with internet access can view Matterport tours.

Ready to Take the Plunge?

Matterport 3D tours offer a cutting-edge way to showcase your UK business. They provide an immersive, engaging experience that can set you apart from the competition and drive real results.

At Trusted Photography, we’re experts in creating stunning Matterport tours that make your business shine. Whether you’re a quaint B&B in the Cotswolds or a bustling shop in central London, we’ve got you covered. Ready to step into the future of digital showcasing? Get in touch today, and let’s create a tour that’ll knock your customers’ socks off!