In the digital age, visibility is everything. But what if you could double your online presence with a one-two punch of virtual tour technologies? Enter the dynamic duo of Google Street View and Matterport tours. When combined, these powerful tools can skyrocket your business’s online visibility and engagement. Let’s dive into how this combination can work wonders for your business.
The Power of Google Street View
Google Street View is like the front door to your digital presence. It’s often the first impression potential customers get when they search for your business online.
Benefits of Google Street View:
- Improved Local SEO: Google loves businesses that use its products.
- Increased Trust: Customers can see your business’s exterior and surroundings.
- Easy Navigation: Helps customers find your physical location.
- Mobile Optimised: Works seamlessly on smartphones.
The Magic of Matterport Tours
If Google Street View is the front door, Matterport is the grand tour of your interior space.
Benefits of Matterport Tours:
- Immersive Experience: Customers can ‘walk through’ your space.
- Detailed Showcase: Highlight specific products or features.
- 24/7 Availability: Your space is always open for virtual visitors.
- Increased Engagement: Users spend 5-10x longer on websites with 3D tours.
The Synergy: Street View + Matterport
Now, imagine combining these two powerful tools. Here’s what happens:
1. Seamless User Journey
From street to interior, potential customers can explore your entire business without leaving their sofa.
2. Boosted SEO
Google rewards businesses that provide comprehensive information. By offering both exterior and interior views, you’re ticking all the boxes.
3. Increased Credibility
The combination shows transparency and tech-savviness, building trust with potential customers.
4. Broader Reach
Street View catches the eye of casual browsers, while Matterport seals the deal with serious prospects.
5. Competitive Edge
Most businesses have one or the other. Having both sets you apart from the competition.
Real-World Success Stories
Case Study: The Cozy Café
A small café in Manchester implemented both Google Street View and a Matterport tour. Results:
- 40% increase in website traffic
- 25% boost in foot traffic
- 15% increase in sales
Case Study: The Boutique Hotel
A hotel in the Lake District combined Street View with a Matterport tour of their rooms and facilities. Results:
- 50% increase in online bookings
- 30% decrease in booking cancellations
- Positive customer feedback on the ‘virtual visit’ experience
How to Implement This Powerful Combo
- Choose a Pro: Look for a provider (like Trusted Photography) that offers both services.
- Plan Your Shoot: Decide which areas to highlight in each tour.
- Prepare Your Space: Ensure your business looks its best, inside and out.
- Integration: Embed both tours on your website and Google My Business listing.
- Promote: Share your new virtual presence across all marketing channels.
FAQs
Q: How often should I update these tours?
A: It’s best to update whenever you make significant changes to your space, or at least annually.
Q: Can I do this myself or do I need a professional?
A: While DIY options exist, professional services ensure high-quality results and proper integration.
Q: How long does the whole process take?
A: Typically, from shoot to going live, it takes about 1-2 weeks for both tours.
The Bottom Line
Combining Google Street View and Matterport tours isn’t just about keeping up with technology – it’s about staying ahead of the curve. This powerful combination can dramatically increase your online visibility, engage potential customers, and ultimately drive more business through your doors (both virtual and physical!).
Ready to double your online visibility? At Trusted Photography, we specialise in creating stunning Google Street View and Matterport tours that work together seamlessly. Let’s chat about how we can boost your digital presence and take your business to the next level!