In today’s digital-first world, a virtual tour isn’t just a nice-to-have—it’s becoming a must-have for businesses across the UK. But with so many options out there, how do you know what your business really needs? Let’s unpack the elements of a complete virtual tour package that can truly elevate your online presence.
The Essential Components
1. Google Street View Tour
Think of this as your digital shopfront. It’s often the first impression potential customers get when they search for your business online.
Key Features:
- 360-degree exterior views
- Integration with Google Maps
- Mobile-friendly interface
Why It’s Essential:
- Improves local SEO
- Helps customers find your physical location
- Builds trust and credibility
2. Matterport 3D Tour
This is your immersive interior experience, allowing customers to ‘walk through’ your space virtually.
Key Features:
- Fully navigable 3D model of your interior
- High-resolution imagery
- Dollhouse view for overall layout understanding
Why It’s Essential:
- Provides a realistic sense of your space
- Increases time spent on your website
- Allows for 24/7 virtual visits
3. High-Quality Still Photography
While virtual tours are fantastic, sometimes customers want to see specific details up close.
Key Features:
- Professional, high-resolution images
- Mix of wide shots and close-ups
- Proper lighting and composition
Why It’s Essential:
- Showcases specific products or features
- Useful for marketing materials and social media
- Complements the virtual tour experience
4. Virtual Staging (if applicable)
For empty spaces or properties, virtual staging can help potential customers visualise the potential.
Key Features:
- Digital furniture and decor added to empty spaces
- Multiple style options
- Before and after comparisons
Why It’s Essential:
- Helps customers envision the space’s potential
- Particularly useful for real estate and hospitality industries
- Cost-effective alternative to physical staging
Advanced Features to Consider
5. Drone Footage
For businesses with expansive exteriors or stunning surroundings, drone footage can add a wow factor.
Key Features:
- Aerial views of your property and surroundings
- Smooth, professional-quality video
- Integration with your virtual tour
Why It’s Valuable:
- Showcases location and context
- Impressive for large properties or scenic areas
- Great for social media and marketing materials
6. Interactive Hotspots
These clickable points in your virtual tour can provide additional information or highlight specific features.
Key Features:
- Pop-up information boxes
- Links to product pages or additional details
- Customisable icons
Why It’s Valuable:
- Enhances user engagement
- Provides more detailed information
- Can boost sales by linking directly to products
7. Virtual Reality (VR) Compatibility
For cutting-edge businesses, VR compatibility can take the virtual tour experience to the next level.
Key Features:
- Compatibility with popular VR headsets
- Fully immersive experience
- Interactive elements in VR
Why It’s Valuable:
- Offers a unique, memorable experience
- Appeals to tech-savvy customers
- Sets you apart from competitors
Putting It All Together
A truly complete virtual tour package should be more than just a collection of these elements—it should be a cohesive, branded experience that represents your business perfectly.
Key Considerations:
- Consistent branding throughout all elements
- Seamless integration between different components
- Mobile-friendly design
- Easy sharing and embedding options
- Analytics to track engagement and ROI
Tailoring the Package to Your Needs
While a complete package offers comprehensive coverage, it’s important to tailor it to your specific business needs. Here’s a quick guide:
- Retail: Focus on Street View, Matterport, and high-quality product photos
- Hospitality: Emphasise Matterport, virtual staging, and drone footage (if applicable)
- Real Estate: Prioritise Matterport, virtual staging, and interactive hotspots
- Offices: Concentrate on Street View and Matterport to showcase your workspace
FAQs
Q: How long does it take to create a complete virtual tour package?
A: Typically, from shoot to delivery, it takes about 2-3 weeks for a comprehensive package.
Q: Can I update elements of the package later?
A: Absolutely! It’s a good idea to refresh your virtual tour annually or when you make significant changes.
Q: How much does a complete virtual tour package cost?
A: Costs vary depending on the size of your space and the elements included. At Trusted Photography, we offer customised packages to fit various budgets.
The Trusted Photography Advantage
At Trusted Photography, we specialise in creating bespoke virtual tour packages that tick all these boxes and more. We understand that every business is unique, which is why we work closely with you to create a virtual tour package that perfectly represents your brand and meets your specific needs.
Ready to take your online presence to the next level with a complete virtual tour package? Get in touch with us today, and let’s create a virtual experience that will wow your customers and boost your business!