In today’s digital age, you’ve probably heard the buzz about virtual business tours. Maybe you’re wondering if they’re just another fad or if they’re actually worth your hard-earned investment cash. Well, grab a cuppa, and let’s dive into the nitty-gritty of virtual tours and whether they’re a smart investment for your business.
What Exactly is a Virtual Business Tour?
Before we get into the value, let’s make sure we’re on the same page. A virtual business tour is a 360-degree view of your business premises, usually created using technology like Google Street View. It allows potential customers to ‘walk through’ your space from the comfort of their sofa.
The Pros of Virtual Business Tours
1. First Impressions Count
In the online world, you’ve got seconds to make a good impression. A virtual tour can be that wow factor that sets you apart from the competition.
2. Increased Visibility
Virtual tours can boost your Google My Business listing, potentially improving your local search rankings. More visibility equals more potential customers.
3. 24/7 Open House Investment
Your physical shop might close at night, but your virtual tour is always open. It’s like having a sales rep working round the clock!
4. Build Trust Through Investment
Letting people see inside your business before they visit builds trust. It shows you’ve got nothing to hide and helps manage expectations.
5. Save Time
Fewer people asking, “Do you have…?” or “What’s your space like?” means more time focusing on actual customers.
The Cons (Because We’re Keeping It Real)
1. Initial Cost
Quality virtual tours aren’t free. There’s an upfront investment involved.
2. Privacy Concerns
You’ll need to be careful not to include sensitive information or areas in your tour.
3. Regular Updates Needed
If you frequently change your space, you’ll need to update your tour to keep it accurate.
But Are They Worth It? Let’s Crunch Some Numbers
The true value of a virtual tour depends on your specific business, but let’s look at some general stats:
- Listings with photos and a virtual tour are twice as likely to generate interest.
- 67% of people want more businesses to have virtual tours.
- Businesses with virtual tours see a 30% increase in phone calls.
Now, let’s do some quick maths. Say a virtual tour costs £500 (prices vary, so check with Trusted Photography for an accurate quote). If it brings in just one extra customer a month who spends £50, it would pay for itself in less than a year. And that’s not even considering the long-term SEO benefits!
Who Benefits Most from Virtual Tours?
While most businesses can benefit, some industries see particularly good returns:
- Restaurants and Bars: Show off your ambiance and make mouths water.
- Hotels and B&Bs: Let guests explore before they book.
- Estate Agents: Give potential buyers a first look at properties.
- Retail Shops: Display your layout and products.
- Gyms and Fitness Centres: Showcase your equipment and facilities.
How to Maximise Your Virtual Tour Investment
- Ensure Quality: A professional tour will yield better results than a DIY job.
- Promote It: Share your tour on social media, your website, and in email marketing.
- Keep It Updated: Refresh your tour when you make significant changes to your space.
- Use It for More Than Just Google: Embed the tour on your website and use it in sales pitches.
FAQs
Q: How long does a virtual tour last before it needs updating?
A: It depends on how often you change your space. As a rule of thumb, review it bi-annually or after any major renovations.
Q: Can I create a virtual tour myself?
A: While DIY options exist, professional tours tend to look better and perform better in terms of engagement and SEO.
Q: How long does it take to create a virtual tour?
A: The actual shooting usually takes a few hours. From shoot to having your tour live, it typically takes 1-2 weeks.
The Verdict
So, are virtual business tours worth the investment? For most businesses, the answer is a resounding yes. The combination of improved online visibility, increased customer trust, and 24/7 accessibility makes virtual tours a smart investment in your digital presence.
Ready to take the plunge? At Trusted Photography, we’re experts in creating high-quality virtual tours that showcase your business at its best. We’ll work with you to create a tour that not only looks great but also works hard for your bottom line. Get in touch today, and let’s start showing off your business to the world!